Zero to CEO — Your Journey Starts Here
Mohammad "Ashraf" Patel
– Founder & Lead Instructor
Entrepreneur, e‑commerce expert, and business mentor with over 30 years of hands‑on experience building companies, brands and launching market‑ready products. As CEO of Zero to CEO, Ashraf has guided start-ups and SMEs through smart product sourcing, brand development, physical and digital marketing, and revenue growth. His work spans technology, marketing, PR, and supply chain—bringing real-world insights and practical systems to every lesson. With a combined social media following of over 100,000 across Facebook, Instagram, TikTok, and other platforms, Ashraf is passionate about empowering the next generation of South African entrepreneurs.
Course Details
Empower Yourself
The Story Behind Zero to CEO
Ashraf started his entrepreneurial journey in the early days of physical and digital business, selling custom-branded products and consulting on strategy for local brands. He saw firsthand how a clear roadmap—product sourcing, supplier negotiation, packaging, product launch, and scaling—could be a game-changer for small businesses.
Over the years, his practical approach helped brands go from concept to market, increasing margins and growing loyal customers.
Students said: “This isn’t theory—it’s what works in South Africa right now.”
In response, Ashraf developed Zero to CEO—a structured, three-phase guided program that covers everything from idea validation (Modules 1–4) to growth strategy (Modules 5–8), and scaling to profitability (Modules 9–15). Every module features:
Templates and checklists for real-world implementation
Interactive lessons, group work, and expert mentorship
South Africa–relevant case studies and regulatory guidance
Zero to CEO isn’t just a course—it’s Ashraf’s way of passing the baton to ambitious, action-oriented young entrepreneurs who want to build their own success story.
Why Learn with Ashraf?
Practical experience across sourcing, branding, marketing, logistics & digital strategy
Proven frameworks deployed with real businesses
Local perspective on South African regulations (BBBEE, CIPC, import/export)
Personalized mentorship in small-group settings (max 25 students)
Launch Your Biz
Turn your passion into a thriving business with our comprehensive entrepreneurship training. Get the skills you need to succeed.
Find Your Product
Learn how to source products that align with your vision. We guide you through the process of finding the perfect fit.
Brand Like A Pro
Craft a brand that stands out and resonates with your audience. Our branding strategies will elevate your presence.
Market Your Ideas
Unlock the secrets to effective marketing. We'll show you how to get your message heard in a crowded space.
Scale Your Business
Discover strategies for growth and scalability. We help you take your business to the next level confidently.
Connect With Mentors
Gain insights from experienced entrepreneurs. Networking with mentors can accelerate your journey to success.
“Zero to CEO taught me how to turn ideas into action. I didn’t just learn business theory — I learned how to pitch, build, and grow with confidence. It gave me the structure I needed and the courage to believe I could actually succeed.”
